AMSE is a new brand in the world of fashion. Founder and inspirer of this brand is Ekaterina. She created the idea and made the first sketches. It was important to understand and do not spoil her idea, because the sign is full of hidden ideas and meanings.
We consider that the final approved version of the logo has its advantages because it has the holistic and completed form so the idea of Ekaterina has now a living form.
Guidelines on the use of the logo and corporate style.
AMSE is a new brand in the fashion world
“Sign of infinity” element and the clocks with arrows pointing at all time at once, represent the state of time “now and forever”.
Four elements are in the beginning of everything in the universe. Four signs defining elements form the design of the logo.
“Compass” element is pointing at the every corner of the world that is the symbol of simultaneous presence in space “here and everywhere”
Here and everywhere. Now and always.
About client:
Time is an unbelievable force. We ourselves choose the direction. Time on our way is a force of the wisdom we acquire. This is the brand clothes for successful people that live “now” and that choose the path of joy with an unbelievable quantity of the variations, when impossible is possible.
